5th May 2023: Mumbai, India – KidZania India, a leader in children’s edutainment park, has announced a new partnership with TVS, one of India’s leading two-wheeler manufacturers, to introduce the TVS Racing Experience Centre at KidZania Mumbai and KidZania Delhi NCR.
The partnership will see TVS curate an experience centre at KidZania’s parks to provide young park visitors with a safe and controlled environment to experience the excitement of racing. The racing experience centre features real-life tracks, high-tech simulators, and authentic racing gears, to provide an immersive and thrilling experience for children. Set to become a popular experience at KidZania, the aim is to inspire a passion for racing and provide children with an opportunity to learn about the sport in a fun and engaging way.
To create innovative, engaging, and unforgettable experience, KidZania has devised three engaging role-plays tailored to inspire a passion for racing and instil the values that make a champion racer. The experience centre will include activities for different age groups to maintain interest and harness learning. Activities such as bike assembly will encourage team participation, while the design studio and assembly point will provide in-depth knowledge about the racing motorbikes. The racing simulators will give young visitors a sense of achievement through their first racing licence and a podium photo-op. Visitors can also access the racetrack on a TVS Apache minibike, providing an opportunity to race against other visitors.
Announcing the launch of the experience centre today, Prerna Uppal, Chief Partnership Officer – KidZania India said, “It gives me immense pleasure to announce the coming together of two new-age brands for such an innovative and exclusive experience concept. The partnership between KidZania and TVS Motor Company represents not just a collaboration but a convergence of two distinct cultures – KidZania’s focus on experiential learning and interactive play, combined with TVS Motor’s commitment to innovation and sustainability, creating a truly unique and exciting opportunity for children to explore the world of racing and mobility. We can’t wait to see the impact it will have on children’s lives.”
Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are delighted to partner with KidZania to bring a first ever motorcycle racing experience for kids in India. This partnership further fuels our commitment of promoting a safe yet thrilling racing culture for the young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation.”
The experience centre provides an immersive and interactive platform for visitors to engage in this activity zone. To ensure safety and quality of the experience, the racing experience centre follows specific guidelines. For instance, eight children are welcomed at one go for a 15-minute activity, where they will be given a briefing session conducted by the supervisor on TVS racing history and the different activities available. Children can choose from four different role-plays, namely RR 310 assembly, RR 310 Design, TVS Racer using TVS Racing Simulator, and TVS Racing @ Racetrack. They will get to participate in these activities within the stipulated time allocated by the brand and are required to finish in time. All participants will receive a memento/souvenir – a photograph with a frame – making their thrilling experience a cherished memory. With such an amazing array of activities, the collaborative efforts of KidZania and TVS, the experience centre will provide an unforgettable and enriching experience for all young racing enthusiasts.
About KidZania India
KidZania is an interactive family entertainment & learning centre that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment. Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where children can discover, explore, and learn about the real world.
The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioural skills and values in a child. KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants, and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 60 role-playing activities. ‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays. KidZania is globally present across 26 cities in 23 countries, including multiple locations in the Americas, Europe, Japan, Korea, the Middle East, and Asia. KidZania has been operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.
About TVS Racing:
TVS Racing, a pioneer in building Motorsports in India since 1982, has been integral in growing the racing performance culture and has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy. The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in TVS Apache and TVS NTORQ 125 becoming the fastest growing brands in their respective segments. TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India in 1994.
About TVS Motor Company:
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com
For further information please contact:
Guarav Jain I gjain@consociaadvisory.com I 9820811492
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