Author: Abhaya Gupta
Publisher: Success Gyan Publishing
Indian luxury bazaar is an extraordinary read that gives us a brief knowledge about the Luxury industry. It’s a well-researched book telling about the industry from various sectors. Divided into 5 chapters, the author wonderfully explains the growth of this Industry and The growth of Indian Luxury industry.
From making a career in luxury brand management to success for luxury brands in emerging markets like India, the author explained it all. With lots of information, facts and figures, the author keeps the reader engaged with some interesting charts, tables and pictures. From young generation proving to be the growth of the luxury industry to the Global demand, The different behavior patterns, purchase patterns, the challenges, everything is perfectly interpreted by the author.
The writing style of the author is simple and intriguing keeping the reader hooked throughout. I liked how the author curated this book. With the years of his experience in the industry, he aptly narrated everything he knows here in this book. A well researched and detailed book that helps the reader to understand this industry, in a better way.
Want to read about the Luxury industry? Or the growth of this Industry? Do not Skip it. I really enjoyed this book. It has facts, information that we are unaware of. A different and wonderful book. Totally recommended.
The book ‘The Incredible Indian Luxury Bazaar’, is a one stop shop for all that you may have wondered about the Indian Luxury Market. Abhaya Gupta takes you through a journey of perhaps the past hundred years of evolution of this market. From the times of the traditional maharaja to the lives of the new maharaja, to the Bollywood era, you will find the journey with anecdotes, facts and figures to make it a nonstop read. Read about the finest details about this mystical yet unavoidable bazaar. Learn why this is a market which just cannot be ignored by any brand at any level of positioning.
See how the future is likely to unfold, the projections, the cities, and why Indians are slowly but surely adapting to a complete luxury lifestyle across sectors. Know about the journey of key international and Indian brands operating here. From consumers and their complexities to the challenges and their solutions, the book suggests it all. A success model developed through research is the suggested route to adopt. A cheat sheet to a wonderful career is a bonus for those who wish to work in this space.