Author: Deep Malhotra
Publisher: Invincible Publishers
You are not always given a fair deal, but you need to learn to deal with this. And how you deal with this decides your next move and ultimately how the outcome is shaped for you.
Brick, cement& dotcom by Deep Malhotra is his journey of how to build a business and becoming a successful entrepreneur in the tough times. I found it to be an honest book. The author amazingly described his journey. The difficulties that he faced, are the one’s each entrepreneur faced in the initial year’s.
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What I loved most is the way the author explained how to deal with it. .Another thing that I loved about this book is the way the author expressed the thought process we all went through while setting up a business and mentally preparing ourselves to face the worst. .Divided into 21 chapters, each chapter teaches us something. Each chapter ends with a postscript which is interesting to read.
The simple language and crisp writing style of the author with an intriguing narration keep the readers engaged throughout. It’s a must-read a book for each one of us. It has lessons for life and the hard truths to be known when it comes to a successful business. A simple, light, easy and interesting read. Loved reading it.
P.S. I remembered the initial days when I started my business hence I could connect more with the book. I always use to say, An entrepreneur is never off the duty.
In this book, The reader would almost live the ebb and flow moments of the author’s entrepreneurial journey– the things that changed course for him and his experiences gained from working in multiple and strikingly different industries of technology, media, and real estate. It gives brilliant insights into human behavior and how to deal with situations in building your business as an entrepreneur. From being a teenage part-time graphic designer in the late 1990s to having been an amateur entrepreneur who failed amid the dot-com bubble burst and later, being associated with big tech companies like Google to be ultimately destined to get into real estate development– he has seen it all. His ventures have now been consciously diversified further into co-working spaces and funding technology start-ups in 2020. The journey moves over the 2 decades as a roller coaster ride with twists and turns, shedding light on the dark realities of entrepreneurship that are often left out when talking about running a business. It propagates that being an entrepreneur may sound glamorous, but being entrepreneurial isn’t. This book is for anyone who wants to know how to be successful in being an employee or how to build your own business in these tough times