Author: Mihir Dalal
Publisher: Pan Macmillan India
This book gives us a complete insight into how Flipkart developed from a startup to a big company. It’s a well detailed and informative book that gives us a clear insight into how corporate culture is.
The author left no stone unturned and gave his best in making this book interesting.
I liked the writing style of the author. It’s crisp and interesting keeping the reader hooked throughout. The narration of the book is up to the point.
It’s a slow-paced book and a heavy read. Take your own time to understand the idea and you’ll love it. The ups and downs faced by the company, the company politics, the success, the failures, everything is wonderfully described by the author.
The author also added some dialogues and tried making it light for the reader. There’s drama in the book too. Just wait and read. How a dream becomes a dream again if you don’t work as a team is something I learned from this book.
How important Team is, Teamwork is, how to learn from the failures and many other things that I learned from this book.
The ups and downs in the company, the setbacks, the praises, the success, the failures everything are aptly described by the author. It’s one of the best read that you should not skip.
One of the best read full of lessons.
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The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.
IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’
. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation.
But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating.
Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.