Perception formation is the first step taken in a buyers journey.

Author: Ray Titus
Publisher: Sage Publishers
Rating: 4/5

Review:

Round the Clock: How a 24×7 Digital Marketplace Is Transforming Business by Ray Titus is a wonderful book that tells about the changes Digital presence can make. It reveals its transformational impact on business.

It was my first book in the business section and I enjoyed reading it. Divided into 10 chapters the book tells about the insights from research studies around the world, The equations between buyers and sellers and everything about the digital world.

There is no page where you’ll feel tedious. Rather you will be filled with some wonderful facts about brands and the changes that happened after the digital transformation. I liked the way the author explained the concept with various examples.

The narration of the book is simple and crisp. It will be a bit heavy read if you’re reading this genre for the first time. The pace of the book is a bit slow. The language used by the author is simple and up to the point. The writing style of the author is commendable.

Loved the way the author explained the concept with the help of examples and graphs making it more apt. From a consumers point of view to marketers point of view, everything is explained in an engaging way keeping the reader hooked throughout.

It’s a well researched and well-detailed book with so many facts and information that you’ll love.
An essential read for all those who wish to find success in the world of digital.” I liked the cover and the title of the book.

Like reading about digital world? go for it. A book with a unique concept, simple language and crisp narration.

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Summary:

“Round the Clock pulls the covers off an ‘infinite 24×7 digital marketplace’ to reveal its transformational impact on business. Using insights from research studies around the world, it uncovers for its readers how the digital medium is rewriting the rules of business and marketing. The unlimited, borderless, timeless and inclusive access that digital markets provide has altered power equations between buyers and sellers. To be successful in an infinite digital market would require business decision makers to be armed with knowledge of the disruptive forces at play.

Buyers on digital platforms are making consumption decisions in a radically different manner compared to physical marketplaces. They are no longer responding to marketing content propagated by businesses and brands; instead they are tapping into credible digital information to make informed buying choices. Brands in the digital age will have to adopt new influence paradigms and use contemporary tools and techniques to persuade digital buyers fortified with absolute market knowledge. To thrive, they must leverage the opportunities that an infinite digital marketplace throws up.

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